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Audio CD

CD聮s deliver high-perceived value and have an eternity for shelf life. Think of the impact when an agent hands the buyer three business cards and one of them is your audio CD. From the three, which one will the buyer call first? Not only does the CD distinguish you, it sends a message about the quality of your service.

What should the CD consist? Write down the 10 most frequently asked questions by buyers during the loan application process. That聮s your content. Keep the message to 10 minutes or less and you have an excellent tool that agents will be happy to give out. Why? Because it makes them look good too!

Have I hit your creative button? That聮s right?b>produce a CD that partners you and your agents. Now they聮re more likely to give it away as the only business card of choice because it includes them as part of the marketing and part of the message.

Informational Booklet

What do you get when you fold 2 pieces of paper in half twice? - A sixteen page informational booklet. It can be a great compliment to your audio CD or it can stand-alone.

Your booklet could highlight the benefits of the most popular loan programs in your area. Or it could have a booklet targeted to different types of buyers Giants Odell Beckham Jr Jersey , i.e. first time, investor, affluent Giants Saquon Barkley Jersey , seniors, etc.

Business Card

The business card still plays a vital role as ever in marketing. Often it聮s the first impression people have about your services. Look at your card, does it make you appear professional Giants Darius Slayton Jersey , distinctive and help you stand out from competition?

Here some do聮s and don聮ts on professional business cards:Do Include Your Photo ?Do go to a professional photograph, don聮t use your digital camera with your back against the office wall. If you聮re going to put your picture on a card, do it right Giants Julian Love Jersey , it聮ll be worth every penny.

Do Hire a Professional ?Do hire a firm to professionally design your card. The design should carry over to your brochures, flyers and other marketing materials so you get your money聮s worth. Don聮t do it yourself using a program like Microsoft Publisher.

Do Print on Both Sides ?Do offer your free CD or information booklet. Do include your website that highlights helpful information and offers a free newsletter for subscribing. Don聮t print a list of documentation needed for the loan application. Don聮t overcrowd either side of the card with too much information. It聮ll appear cluttered.

Do Use High Quality Paper ?The quality of your paper is critical. People feel the thickness of the paper between their fingertips, and if it聮s thin they perceive you as being cheap.

Two of the three tools reported here are unlikely to be used in your marketplace. And if you collect your competitors?business cards Giants Oshane Ximines Jersey , you聮ll find many that leave a lot to be desired.

Work at creating tangible marketing tools that support your services and makes the agent聮s job easier and you聮ll find more buyers calling you ahead of the competition.

Jeff Nelson helps loan officers increase loan originations by attracting quality relationships with real estate agents from the development of customized relationship-building strategies.

Click here to get a free copy of the Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to become an Agent Magnet.

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