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What Does Your eMail REALLY Say? Marketing Articles | October 28, 2003 What Does Your eMail Really ... Holiday Cards May Send the Wrong ... BIG Mike ... about saving time and postage this holiday season by sending your ... by eMail? Don?t.U
What Does Your eMail Really Say? eMail Holiday Cards May Send the Wrong Message
By BIG Mike McDaniel
Thinking about saving time and postage this holiday season by sending your greetings by eMail? Don?t.
Using eMail will get the greeting delivered all right Michael Thomas Jersey , but it might not be the message you want to convey. eMail is great for rapid communication. eMail is terrific for business. eMail it is great for old friends to keep in touch. But eMail is a real flop when it comes to expressing genuine emotion or caring.
The sentiment expressed when you snail-mail a card, picked by you, addressed by you and signed by you cannot be duplicated on a color monitor. Some people like to use the free electronic greeting cards that send an eMail message that points the recipient to a web page that has an antimated greeting card Drew Brees Jersey , some artificial music, and an ad for a product! What feeling does that convey?
Think back to holidays past and the joy of opening cards and reading the handwritten messages. Now consider how you felt when the card was factory imprinted with the name or business of the sender, or worse Taysom Hill Jersey , how you felt when your name was stickered on the front by a computer label.
I help people and businesses better understand and use eMail. With over 50 Billion eMail messages traveling around the globe every day, there is not a lot of room for the flat emotion of an eMail holiday greeting. First, more than half of the people who use eMail still see only plain vanilla text. Newer and fancier eMail programs allow the reader to see fancy pages with color and photos New Orleans Saints Jersey , called HTML. But if you send an HTML encoded eMail message to a friend with plan vanilla text eMail, your message will be lost in lists of code and funny characters. I tell my audiences to stay away from eMail greetings at holiday time.
Many people put their snail-mail (US Post Office) address in the ?signature? at the end of their eMail messages. Most eMail programs will do that automatically on every message, if you ask. Start now Sony Michel Jersey , collecting post office addresses so you can mail a sentiment to your friends.