Regeln » and graphics can say more 1

When would you consider licensing as a path to market?


It may not be in the IP owner鈥檚 interests to manufacture and market the product directly. They could have a full time job or no capacity to exploit the IP commercially. In this case the options for exploiting the IP are licensing or an outright sale of the IP rights.


Licensing works best when the IP is an incremental improvement on an existing product Cheap Jordan Shoes , technology or service and where it would not be profitable to compete with incumbents in the market place on the basis of the IP alone.


Disruptive technologies can also be licensed but it is important to note that it is more likely to work if the licensee will use the disruptive technology or product to enter new markets or fields of use. By disruptive I mean, as skype was to telephony 鈥?a completely different way of dealing with a problem than exists.


An outright sale or assignment of the IP is a 鈥渙ne-off鈥?transaction where the technology is bought or sold for an agreed price. For products that are untested in the marketplace and have little or no market history, an outright sale of the IP is relatively uncommon because of the difficulty in quantifying the value of the IP to the satisfaction and expectations of both buyer and seller.


The major advantages of licensing a product or technology are as follows:


- Access to established manufacturing Cheap Jordans , marketing and distribution capabilities


- Roll out of the technology can be achieved simultaneously in multiple national and international territories and fields of use often much quicker than the IP owner could do directly


- Licensing can be used to legalise infringers or competitors


- The ability to generate a revenue stream without the making the same quantum of financial investment as a licensee.


The disadvantages of licensing for a licensor are primarily non-performance and or infringement by licensees which can often be larger, better funded, geographically distant andor litigious.


Sarah Ryan - About Author:
Dan L is the Managing Director of Alchemy Equities a boutique corporate advisory firm which specializes in private equity for growth businesses and commercialization services. Alchemy is contracted by the NSW state government to deliver the NSW Innovation Advisory Service 鈥?which assists innovators and small business to commercialise products and a. For more information on Confidential Agreement http://www.cheapjordan12shoesforsale.com/ , Small Business Grant Australia, Small Business Advisory, Business Strategy Consultants. Please visit:

Postcard Marketing Can Increase your Sales Quickly Marketing Articles | February 24 Cheap Jordan 12 , 2012
There are many marketers who tried number of marketing strategies to get higher response from their customers but they usually failed.






There are many marketers who tried number of marketing strategies to get higher response from their customers but they usually failed. The postcard marketing strategy simply can boost your business in a very simple and cheap way. The reason, why postcard marketing is effective is that it?s readership is higher than any other business marketing strategy.


The major benefit of postcard marketing is that the message of postcard can be read by number of people. Even the people who are not in your prospect can read your postcard message such as postal office staff, postmaster Cheap Jordan 14 , etc. That?s why the most effective thing that you should remember is the message of your postcard. it should be brief, simple and easy to read.


Some businesses has been using postcard marketing and getting highest response rate from their customers. The reason is simple when they use postcard marketing they simply focus on only one goal. The process of postcard marketing is very tricky. It needs your attention. If you focus on the postcard marketing design, copy and offers make your targeted audience confuse. This way you simply close your sales and nothing. Simple and effective postcard is the solution of every problem. While you are creating postcard, it is very essential that you need to focus on only one objective in your one postcard marketing campaign. So that people don?t consider your postcard as a junk mail.


Use both sides of postcards. Your postcard message should only for two lines. If you want to explain more you can ad graphics and high resolution images to your postcard. Pictures and graphics can say more 1000 words. So, it is better you use them and your picture should have a good combination with your image.


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